How to write effective web content

This post will help you write effective web content so that your visitors will read on and not bounce early from your site.  Follow these simple points and even if writing isn’t your strong point you will still start to see results. Grab your visitors attention quickly Most people these days are busy and don’t… Read More »

New to Google Analytics? Here is where to start

Web Analytics is a crucial component for measuring your online efforts.  Whether you have a transactional site, information site or blog you need to continually refine and optimise your marketing strategy (online and offline), social media strategy, site navigation and content. A poor performing website will often provide little or no return on investment and… Read More »

Facebook business page tips

In my last blog post I provided a quick guide to creating a Facebook business page  in this post I will show you how to develop a Facebook customer engagement strategy. Here are some great Facebook business page tips: Post consistently and always consider the added value – Don’t spam your customers with lots of updates… Read More »

Foundations of a Digital Marketing Strategy

I’m sure you have already started the process of developing your digital marketing strategy and how it can be applied to your business or blog.  You’ve probably considered what your competitors are doing online, how your customers and prospects buy online, how they use the internet and technology in their daily lives and how you… Read More »